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Bio-indicators for Impact Assessment of Radionuclides Contamination

The activity of important radionuclides 232Th, 226Ra and 40K were analysed in twelve medicinal plants collected from Mangalore and surrounding region by gamma spectrometry. The activity in the representative soil sample is also measured in order to study the transfer of radionuclides from soil to plant. In plant the average values of 232Th, 226Ra and 40K activity were found to be 0.8 Bqkg-1, 5.0 Bqkg-1 and 37.1 Bqkg-1 respectively. In soil the average values of 232Th, 226Ra and 40K activity were found to be 54.7 Bqkg-1, 64.2 Bqkg-1 and 384.3 Bqkg-1 respectively. The average values of transfer coefficient for 232Th, 226Ra and 40K were found to be 0.02, 0.08 and 0.10 respectively. The 232Th activity was below detection level for most of the plant samples, though the activity was significant in soils associated to these plants. The significant activity of 226Ra in both plant and associated soil shows the higher root uptake of this radionuclide from soil. All the plants and associated soils showed significant 40K activity. The plant Mamia suregia showed higher transfer coefficient for all the three radionuclides. The plant can be used as bioindicator for the future monitoring of these radionuclides. The absorbed gamma dose rates prevailing in the study area were also measured using portable scintillometer. The results of these systematic investigations are presented and discussed in this paper.

A Study on the Effectiveness of Incentive Programmes at Aditya Birla Retail Pvt. Ltd Mangaluru

 Workforce today articulates more about their needs. Employees desire the best of everything – competitive salaries, comfortable and inspirational lifestyles, job security, career enhancement options, work-life balance, and so on. Competition for talent is ever increasing and organizations need to have well-defined philosophies and strategies to help them develop innovative ways of tapping intrinsic motivation of employees by engaging their hearts and minds. While many organisations are struggling to make sufficient progress in this direction, there are organizations that have institutionalized robust practices and effective processes in different people practice areas that go a long way in positively impacting employee perception. In this regard, two types of rewards are identified, and they are intrinsic reward and extrinsic reward. Extant research showed that reward can affect job satisfaction and thereby employee performance, so this study proposes a new framework based on mediating role of job satisfaction. India’s Best Companies for Rewards and Recognition was conceptualized to recognize companies who are leading the way in the area of Rewards and Recognition for us learns from. Human resources are the most important among all the resources an organization owns. To retain efficient and experienced workforce in an organization is very crucial in overall performance of an organization. Motivated employees can help make an organization competitively more value added and profitable. The present study would be an attempt to find out the major factors that motivate employees and to show relationship among reward, recognition and motivation while working within an organization. The data were collected from employees of diverse type of organizations to gain wide representation of sectoral composition. The participation in survey was voluntary and confidentiality of responses was ensured. The statistical analysis showed that different dimensions of work motivation and satisfaction are significantly correlated and reward and recognition have great impact on motivation of the employees. Implications of the study for managers and policy makers in the context of human resource practices have been discussed. Limitations and guidelines for future research are also provided. A meta-analytic review of all adequately designed field and laboratory research on the use of incentives to motivate performance is reported. Team-directed incentives had a markedly superior effect on performance compared to individually- directed incentives.

Water Literacy among Rural Households in Kerala: A Study from Kannur District

Water as a basic human need is a limited natural resource and is very precious in nature. It is estimated that among 1360 million cubic kilometres available, only 0.2 million cubic kilometres is fresh water. In Kerala, 85 percent of drinking water needs are met from ground water. In recent decades human demand and misuse of water continuously increased and shortage of water is a global issue. The careless usage and less availability of water indicate the need for water literacy among people. The study revealed that rural households in Kerala are highly water literate and they ensured environmental sustainability as their responsibility.

 

The Problem of Plenty Versus Quality of Life

The quality of life of people largely depends upon meaningful development of an economy. A healthy, educated and an empowered population contributes to improved productivity which in turn sustain economic growth. In view of the emerging multi-faceted trends in population in India, population stabilization is the chief issue which the country has to accord top priority in its march towards socio-economic development. The programme of family planning and infant health care programmes are of vital importance to improve the’ quality of life’. In this paper an attempt is made to present a model of small family norm in improving quality of life through social marketing principles.

Repositioning India’s Cotton Lint Export Direction

Following the recent non-impressive performance in the export volume of its cotton lint which in turn affected its foreign exchange earnings from the sector due to bear raid by USA and China price subsidies which caused imperfection in the global trade market, the researchers conceptualized the need to identify the magnitude and effects of the key drivers of India’s cotton lint exports using Engel-Granger two-step procedure. The study used dated data spanning from 1981 to 2013 which were sourced from FAO and UNCTAD databases. The results of the long-run and short-run models showed that India’s cotton lint export is stimulated mostly by the internal economic forces. However, export growth of the product was hindered by both the domestic and external forces. In this regard, in as much as the negative impact on India’s cotton lint due to distortion induced downward pressure on world prices caused by price subsidies offered by China and USA, inefficiencies and constraints in the domestic environment would preclude India from appropriately exploiting opportunities and adjusting to unexpected market developments in the short-run. Therefore, to revitaliz the gloomy export trade of India’s cotton lint, policy makers and various stakeholders in the industry should put in place measures to address domestic inefficiencies over which the country has some control compared to inefficiencies on the global market, thus placing the country in a better position to exploit market opportunities and adjust to unexpected developments in the shortest possible time.