PEARL Multidisciplinary Journal

Online Shopping during COVID-19 Pandemic


Online shopping is growing all over India and youth contributes a considerable proportion in the global internet users. The increase of online shopping has become a trend for consumers and recently there has been a massive change in the way of customer shopping. Pattern and preference towards online is mainly due to reasons like cash on delivery, discounts and different type of quality products offered. Increasing use of internet, satisfactory results in online shopping, rise in standard of living, influence of friendship and attractive offers had prompted people to prefer online shopping. Due to coronavirus (COVID-19) pandemic, there is a dramatic shift from in-person to online shopping. Consumers are relying on the digital world more than ever and businesses are forced to adapt their strategies and shift towards digital transformation with much more urgency than before.



Covid-19, Online Shopping, Pandemic.

Author Affiliations

Karunakaran N

Department of Economics, People Institute of Management Studies (PIMS), Munnad Post, Chengala (Via), Kasaragod, 671541, Kerala, India.



Volume 7

No 2