PEARL Multidisciplinary Journal
Abstract
As pressure is added by consumers seeking to make more responsible choices and by the constraints of ever-dwindling natural resources, more companies are incorporating sustainable strategies and adopting more socially responsible practices. The top trends in the area of corporate social responsibility include increased transparency, investment in green technologies, local community and employee engagement, and recognition of economic inequality. The organisations can no longer see themselves only as profitmaking machines if they wish to survive. Companies today are giving more priority to the corporate responsibility as it is the need of the hour. The corporate is increasingly being required to align with societal norms while generating financial returns. The CSR practitioners and organisations, validate the segments like production and distribution, wealth, ethical systems, sustainable management practices by applying approaches that may be unique to the organisation. A unique and varied approach to develop CSR strategies is very useful for the development of the community and nation as a whole. KIOCL has undertaken several community oriented projects and the study revealed that it was the need of the community and it has benefitted them to a great extent.
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Keywords
Corporate Social Responsibility, Impact Assessment, Sustainability, Community Services
Author Affiliations
Sebastin K V1 , Asha Lobo2
1 School of Social Work, Mangalore
2 School of Social Worker, Mangalore
Dates
February 2018
Volume 4
No 1
