PEARL Multidisciplinary Journal
Abstract
“A business does not exist in isolation simply as a way of making money”. Customers, suppliers and local community are all affected by business. CSR is considered as the essence of the modern business practice having social responsibility in the current scenario. CSR refers to the way the businesses are managed bringing about an overall positive impact on an emerging scenario over all the business operations. CSR takes all into account and helps the business to create and maintain effective relationship with their stakeholders. CSR has been developed in recent years to make corporate aware of social responsibility as an important segment of their business activity. But CSR in India has yet to receive widespread recognition and facing issues and challenges as a form of obligation towards society at large. With a new law making it obligatory for India to conduct Corporate Social Responsibility (CSR) activities, this could soon become a benchmark for others. Apart from gauging the changes in the CSR scenario after the introduction of the Companies Act 2013, changes in CSR scenario means the changes in the amount spending, of CSR and the targeted spending, and the challenges faced, followed by the steps that the Indian government took in 2013. It provides maximum benefit to society and as well as company also. The companies should use CSR to integrate economic, environmental and social objectives with the company’s operations and its growth. This paper throws light on the major issues and challenges faced by the Corporate Social Responsibility in current scenario in India.
Permalink
http://epearlspcputtur.org/home/category/journal-articles/a-study-on-the-current-
Keywords
Corporate Social Responsibility (CSR), Benchmark, Stakeholders, Social Obligation, Companies Act 2013, Challenges, The Indian Government
Author Affiliations
Rajani H Pillai, Lydwin D’Souza
Dept of Commerce, Mount Carmel College Autonomous, Bangalore - 560052.
Dates
August- 2016
volume 2
No 2
