PEARL Multidisciplinary Journal

A Study on Financial Literacy among the College Students with Special Reference to Puttur Taluk


Financial literacy is increasingly important as it has become essential that individuals acquire the skills to be able to survive in the modern society and cope with the increasing diversity and complexity of financial product and services. Financial literacy  is  the education and  understanding of various financial areas including topics related to managing personal finance, money and investing. Financial literacy helps individuals become self-sufficient so that they  can  achieve financial  stability. Financial institutions, the student loan community, financial professionals and educators, and others have identified personal financial management education as a priority. This study examines the need for financial literacy programmes on college campus, and current students’ desires for these programs. The education and experience can have significant impact  on  the financial literacy  of  both  men  and women.  This paper seeks to examine the level of financial literacy among the students and analyze the saving habits influencing on their investment decisions. Both primary and secondary data has been used in this study. Convenient sampling  method is  used  in collecting  the  data and  this study surveys 30 college students belonging to Puttur area to examine their personal financial literacy. An attempt has also been made through this paper to understand the importance of financial literacy program and its importance in the curriculum. 



Financial  Literacy,  Financial  Product,  Financial  Services, Financial Literacy Program

Author Affiliations

Yashvanth Nayak G, Praveen*

Department of Commerce, Centre for P.G. Studies and Research, St Philomena College, Puttur, Karnataka


August 2020

Volume 6

No 2