Financial literacy is increasingly important as it has become essential that individuals acquire the skills to be able to survive in the modern society and cope with the increasing diversity and complexity of financial product and services. Financial literacy is the education and understanding of various financial areas including topics related to managing personal finance, money and investing. Financial literacy helps individuals become self-sufficient so that they can achieve financial stability. Financial institutions, the student loan community, financial professionals and educators, and others have identified personal financial management education as a priority. This study examines the need for financial literacy programmes on college campus, and current students’ desires for these programs. The education and experience can have significant impact on the financial literacy of both men and women. This paper seeks to examine the level of financial literacy among the students and analyze the saving habits influencing on their investment decisions. Both primary and secondary data has been used in this study. Convenient sampling method is used in collecting the data and this study surveys 30 college students belonging to Puttur area to examine their personal financial literacy. An attempt has also been made through this paper to understand the importance of financial literacy program and its importance in the curriculum.
Financial Literacy, Financial Product, Financial Services, Financial Literacy Program
Yashvanth Nayak G, Praveen*
Department of Commerce, Centre for P.G. Studies and Research, St Philomena College, Puttur, Karnataka