PEARL Multidisciplinary Journal

PEARL Multidisciplinary Journal

A Paradigm of Traditional Market Culture and Mall Culture- A Perceptional Study

Abstract

Introduction of malls has not been able to replace traditional markets, which are still popular among the pocket conscious people, but has definitely added a new adventure to the shopping experience. The retail sector will see over 34 million sq ft of shopping centre space by the year end, said the report on shopping centre development in India. ‘To the present generation, shopping means much more than a mere necessity and malls are now fast becoming image benchmarks for communities.’ Malls in India frequently open up with great fanfare; the glitzy stores, the ‘deals’ and the simple desire to spend some time in attractive (think novelties such as transparent lifts and escalators), climate controlled environs means that there is sufficient footfall to begin with. At the most, 20 percent malls delivering on the customer and financial counts, one can clearly say that the mall revolution has not been a grand success in India. Keeping the above observation, this paper attempts to focus on the evolution of mall culture in the research area (Mangalore City – Coastal District of Karnataka State) and focus will be on to study the new paradigm of ‘Mall Culture’ and about the evolution  & negative trend of Mall Culture

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Keywords

Mall Culture, Traditional Market, Business, Survival

Author Affiliations

Iqbal Ahamed U T¹ ,  Yathish Kumar²

1. Kanachur Institute of Mgt and Science, University Road, Mangalore

2. Department of PG/UG Studies in Commerce, University College, Mangalore.

Dates

February 2017

Volume 3

No 1